The traditional PR model is sometimes out of reach for many small-to-medium organizations. It's too complex, too expensive, and it doesn't reach the right audience. We had to design a platform that was user friendly, simple to use, and that could support a flat fee model that allowed a whole segment of the market to PR better.

Competing in a legacy market like PR is never easy, so we knew we had the design and build a platform that set them apart. The keys were to provide an all-in-one solution (from drafting to distribution,) to design a user-friendly interface that allowed users to navigate it with ease, to provide competitive pricing so you don't need a subscription, and to be able to tailor the distribution including adding personal contacts to media lists.

Headliner is designed with simplicity at its core, ensuring that users can navigate the platform with ease from day one. The intuitive interface means no learning curve—just log in, and you're ready to go. Whether they are crafting a press release or targeting the perfect audience through Headliner's extensive media database, every step is straightforward and user-friendly. With Headliner, PR doesn’t just get better—it gets easier.